Top 5 Beauty Retail Apps on Android in Turkey: Q2 2025

In the second quarter of 2025, the performance of top beauty retail applications on the Android platform in Turkey showed dynamic trends, as tracked by Sensor Tower.

Gratis - Kozmetik & Makyaj maintained a robust presence with weekly downloads fluctuating, peaking at approximately 86K in early May and again reaching over 82K by the end of June. The app's active user base remained strong, starting at 1.3M and climbing to nearly 1.4M by the quarter's close.

For Watsons: Kozmetik ve Alışveriş, downloads were generally stable with a notable increase to around 36K in the final week of June. Active users showed a consistent pattern, peaking at over 507K in both mid-April and late June.

Sephora - Make-up, Beauty experienced a varied download rate, with a significant spike to 10K in mid-June. Active users fluctuated slightly, starting at 106K and settling at 103K by the end of the quarter.

Kiko Milano: Makyaj & Kozmetik saw downloads reach a high of over 11K in late April, with a steady user base growing from 29K to 28K throughout the quarter.

Lastly, Flormar | Makyaj ve Kozmetik had a peak download week in early June with over 5.6K downloads. Active users steadily increased from 7.9K to 14.3K by the end of June.

These insights, provided by Sensor Tower, offer a snapshot of the evolving beauty retail app landscape in Turkey. For more detailed analytics, visit Sensor Tower.